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MTV’s Powerful Ferguson PSA Puts the Issue Front and Center at the VMAs

With all eyes (or at least 10.1 million sets of ‘em, judging by last year’s ratings) on the Video Music Awards, MTV has decided to use its platform to make a statement on Ferguson. As reported by the Washington Post before Sunday night’s awards, MTV will be airing a 15-second video during the show entitled “Facing Change.” The short clip is simple: a soundtrack of Ferguson protesters chanting the protest’s signature rallying call, “Hands up, don’t shoot” with a quote by James Baldwin:

“Not everything that is faced can be changed; but nothing can be changed until it is faced.”